Encyclopaedia of advertising / Bhoomika Bagga
Material type:
TextPublication details: New Delhi : Anmol Publications, 2005Description: 260,pages ; 25 cmISBN: - 9788126128990
- 659.103 BAG
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Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. | Journalism | 659.103 BAG (Browse shelf(Opens below)) | Available | 8593 | ||
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Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. | Journalism | 659.103 BAG (Browse shelf(Opens below)) | Available | 8594 |
Dictionaries
Encyclopaedia of Advertising is intended especially for all those persons related to the field of advertising and allied fields. An essential tool for students, undergraduates and students of related disciplines, this dictionary offers clear explanations of concepts and processes, and the broadest coverage of the subject, covering all aspects of advertising. Completely updated, this volume contains over 20,000 terms, phrases, acronyms, and abbreviations from the ever-expanding worlds of Advertising. Specially covered is the field of electronic and internet advertising. From the basic elements of theory to the most cutting-edge technology, all is explained in this volume.
English
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