The dynamics of mass communication / Joseph R Dominick

By:

Dominick, Joseph R

Material type: Text

TextPublication details: Boston, MA. : McGraw-Hill Higher Education, 2010Edition: 10thDescription: xxv, 457 pages + 1 DVD-ROM (4 3/4 in.)ISBN:

9780071070614

Subject(s):

Mass media

DDC classification:

302.23 DOM

Summary: Offers an introduction to mass communication. This book features various developments in mass communication - from the role of cell phones and iPods in the mass media mix to the impact of blogs on the practice of journalism. It is intended for mass communication majors and nonmajors alike.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P.	Journalism	302.23 DOM (Browse shelf(Opens below))	Available		33752

Offers an introduction to mass communication. This book features various developments in mass communication - from the role of cell phones and iPods in the mass media mix to the impact of blogs on the practice of journalism. It is intended for mass communication majors and nonmajors alike.

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The dynamics of mass communication / Joseph R Dominick

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