Marketing management

By:

Saxena, Rajan

Material type: Text

TextPublication details: Tata McGraw-Hill; New Delhi : 2006.Edition: 5thDescription: xxi, 819 pages : illustrations ; 24 cmISBN:

9789339223304

DDC classification:

658.8 SAX

Contents:

Part I Indian markets: environment, structure, forces and measurement -- Part 2 Assembling marketing mix for Indian markets -- Part 3 Marketing strategy and organization for evolving Indian market.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks	Business Management	658.8 SAX (Browse shelf(Opens below))	Available		25447
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P.	Business Management		Checked out	06.10.2022	33869
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P.	Business Management		Available		33870

Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.

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Marketing management

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