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Media studies : the essential resource

By: Material type: TextTextPublication details: London Routledge 2014Edition: 2nd edDescription: XIII, 313 p. : ill. ; 25 cmISBN:
  • 9780415540155
Subject(s): DDC classification:
  • BEN 302.23
Contents:
Introduction Part 1: Analysis and Perspectives 1. Introduction 2. Images Analysis 3. Narrative as an Analytical Tool 4. The Role of Genre 5. Representation and Age 6. Realism and Documentary 7. Intertextuality 8. Ideology and Advertising Part 2: Media Audiences 9. Encoding and Decoding 10. Researching Audiences 11. Ethnographic research 12. Audience Segmentation 13. Questioning `Effects' 14. Reality TV Audiences 15. Gendered Consumption 16. Fans Part 3: Ecologies and Creativities 17. Introduction 18. Media in the Global Economy 19. Public Service Broadcasting 20. News Selection and Presentation 21. Regulation and the Press 22. Working in the Media 23. Media Spectacle 24. We are all Celebrities Now Conclusion
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. Journalism Available 38243
Books Books Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. Journalism Available 38244

Introduction Part 1: Analysis and Perspectives 1. Introduction 2. Images Analysis 3. Narrative as an Analytical Tool 4. The Role of Genre 5. Representation and Age 6. Realism and Documentary 7. Intertextuality 8. Ideology and Advertising Part 2: Media Audiences 9. Encoding and Decoding 10. Researching Audiences 11. Ethnographic research 12. Audience Segmentation 13. Questioning `Effects' 14. Reality TV Audiences 15. Gendered Consumption 16. Fans Part 3: Ecologies and Creativities 17. Introduction 18. Media in the Global Economy 19. Public Service Broadcasting 20. News Selection and Presentation 21. Regulation and the Press 22. Working in the Media 23. Media Spectacle 24. We are all Celebrities Now Conclusion

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