Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhya

By:

Chattopadhya, Rohitashya

Material type: Text

TextPublication details: New Delhi : SAGE Publications, 2014Description: xi, 175 pagesISBN:

9788132113928

Subject(s):

Television advertising -- India. BUSINESS & ECONOMICS -- Advertising & Promotion. Television advertising

DDC classification:

659.1430954 CHA

Summary: The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. In this book, many of the discussed television commercials have an embedded vision of India.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P.	Journalism	659.1430954 CHA (Browse shelf(Opens below))	Available	43544
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P.	Journalism	659.1430954 CHA (Browse shelf(Opens below))	Available	43545
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks	Journalism	659.1430954 CHA (Browse shelf(Opens below))	Available	70681
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks	Journalism	659.1430954 CHA (Browse shelf(Opens below))	Available	70682
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks	Journalism	659.1430954 CHA (Browse shelf(Opens below))	Available	70683

The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. In this book, many of the discussed television commercials have an embedded vision of India.

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Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhya

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