The TV brand builders : how to win audiences and influence viewers / Andy Bryant; Charlie Mawer

By:

Bryant, Andy

Contributor(s):

Charlie Mawer

Material type: Text

TextPublication details: London ; Kogan Page, 2016.Description: (xvi, 328 pages)ISBN:

9780749476687

Subject(s):

Television broadcasting -- Marketing. Television programs -- Marketing. Branding (Marketing)

DDC classification:

384.550688 BRY

Summary: "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P.	Business Management	384.550688 BRY (Browse shelf(Opens below))	Available		46923

"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that

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The TV brand builders : how to win audiences and influence viewers / Andy Bryant; Charlie Mawer

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