Advertising and promotion : an integrated marketing communications perspective / George E Belch; Michael A Belch
Material type:
TextPublication details: New york. Irwin/McGraw-Hill, 2012Description: Advertising. Sales promotion. Communication in marketingISBN: - 9780073404868
- 659.1 BEL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. | Business Management | 659.1 BEL (Browse shelf(Opens below)) | Available | 48566 |
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