Media and advertising

By:

Aggarwal, C. D

Material type: Text

TextPublication details: New Delhi Mohit pub 2008Description: 319ISBN:

9788174454270

Subject(s):

Mass media; Advertising

DDC classification:

659.1 AGG

Summary: This book first of all tries to understand the nature of the media and the practice and skill of advertising. Various firms, commodities and services have captured the minds of people since long. New styles have developed and newer methods of doing things have emerged. It creats an environment of intense competition among the competitions. This book discusses in detail, all these issues.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P.	Journalism	659.1 AGG (Browse shelf(Opens below))	Available		42817

This book first of all tries to understand the nature of the media and the practice and skill of advertising. Various firms, commodities and services have captured the minds of people since long. New styles have developed and newer methods of doing things have emerged. It creats an environment of intense competition among the competitions. This book discusses in detail, all these issues.

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