McQuail's mass communication theory
Material type:
TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2005.Description: viii, 616 pages : illustrations ; 24 cmISBN: - 9788132105794
- 302.2301 MCQ
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. | Sociology | 302.2301 MCQ (Browse shelf(Opens below)) | Available | 65908 | ||
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Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. | Sociology | 302.2301 MCQ (Browse shelf(Opens below)) | Available | 65909 | ||
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Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks | Sociology | 302.2301 MCQ (Browse shelf(Opens below)) | Available | 9788132105794 |
1. Introduction to the book --
2. The rise of mass media --
3. Concepts and models for mass communication --
4. Theory of media and theory of society --
5. Mass communication and culture --
6. New media --
new theory? --
7. Normative theory of media and society --
8. Media structure and performance : principles and accountability --
9. Media economics and governance --
10. Global mass communication --
11. The media organization : pressures and demands --
12. The production of media culture --
13. Media content : issues, concepts and methods of analysis --
14. Media genres and texts --
15. Audience theory and research traditions --
16. Audience formation and experience --
17. Processes and models of media effects --
18. Social-cultural effects --
19. News, public opinion and political communication --
20. Epilogue : the future of mass communication.
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
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