Corporate communication through social media : strategies for managing reputation / Asha Kaul, Professor, Communication Area, Indian Institute of Management, Ahmedabad, Vidhi Chaudhri, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam.

By:

Kaul, Asha

Contributor(s):

Chaudhri, Vidhi

Material type: Text

TextPublication details: New Delhi Sage India 2017Description: xvi, 223 pagesISBN:

9789386446190

Subject(s):

DDC classification:

659.202854678 KAU

Contents:

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Education Library	General Books	659.202854678 KAU (Browse shelf(Opens below))	Available	68966
Books	Education Library	General Books	659.202854678 KAU (Browse shelf(Opens below))	Available	68967
Books	Education Library	General Books	659.202854678 KAU (Browse shelf(Opens below))	Available	68968

Includes index.

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Corporate communication through social media : strategies for managing reputation / Asha Kaul, Professor, Communication Area, Indian Institute of Management, Ahmedabad, Vidhi Chaudhri, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam.

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