Rural marketing : challenges and opportunities / Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh.
Material type:
TextPublication details: New Delhi Sage India 2017Description: xxxiii; 494ISBN: - 9789386062765
- 658.800954091734 KUM
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Education Library General Stacks | General Books | 658.800954091734 KUM (Browse shelf(Opens below)) | Available | 68975 | ||
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks | General Books | 658.800954091734 KUM (Browse shelf(Opens below)) | Available | 68976 | ||
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Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks | General Books | 658.800954091734 KUM (Browse shelf(Opens below)) | Available | 68977 |
Includes index.
Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.
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