The PR agency handbook / Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.
Material type:
TextPublication details: Thousand Oaks, California; Sage, 2019.Edition: First EditionDescription: xxi, 279 pagesISBN: - 9781506329055
- 659.2 LUT
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks | Journalism | 659.2 LUT (Browse shelf(Opens below)) | Available | 69194 |
Includes bibliographical references and index.
Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
English
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