Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville.
Material type:
TextPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Description: vii, 255 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781412997614 (pbk. : alk. paper)
- 658.8/7Â 23Â BLA
- HF5415Â .B455697 2014
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks | Business Management | 658.8/7 BLA (Browse shelf(Opens below)) | Available | 69415 |
Includes bibliographical references and index.
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
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