The complete guide to fundraising management / Stanley Weinstein, Pamela Barden.

Revised edition of The complete guide to fundraising management, c2009.

"The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas--it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded"-- Provided by publisher.

"The Complete Guide to Fundraising Management focuses on planning, self-assessment, continual improvement and high payoff cost effective fundraising strategies"-- Provided by publisher.

Includes bibliographical references and index.

Machine generated contents note: Foreword Foreword to the 4th Edition Foreword to the 3rd Edition Preface A Note About the Website Chapter 1 Five Major Fundraising Principles Chapter 2 Your Organization and the Nonprofit World An Overview of the Sector -- Broad Range of Services Opportunities and Challenges Working Together Importance of Strategic Management Be Sure Your Institution is Worthy of Support Chapter 3 Managing the Resource Development Function Analysis and Planning Effectiveness: Doing the Right Things Efficiency: Doing Things Right Budgets and Financial Resources Setting Fundraising Goals Fundraising Modes Special Issues Related to Small and Large Operations Ethics Evaluation Chapter 4 The Case for Support and Fundraising Materials The Case Statement The Comprehensive Formal Case Statement The Case Statement Process Market- and Situation-Specific Case Statements Presentations and Presentation Materials Chapter 5 Managing Information Record Keeping Supporting Fundraising Strategies Acknowledgments Reports Targeted Communications The System Establishing the Information System File Systems and Procedures Chapter 6 Prospect Identification, Research, and Segmentation The Best Prospects Prospect Research Prospect Ratings and Evaluations Know the Prospective Donor as a Person Chapter 7 Nurturing Relationships Friend-raising Activities Moves Management -- Cultivating Real Relationships Donor Acknowledgment Four Parts of an Acknowledgment Program Chapter 8 Major Gift Fundraising When Major Gift Strategies Are Appropriate Preparing for a Major Gifts Initiative The Solicitation Interview (How to Ask for a Major Gift) After the Solicitation Solicitation Training and Role Playing Chapter 9 Direct Response: Mail and Online Acquisition Mailings Renew and Upgrade Lapsed Donors Public Relations and Information Frequency Ensuring Success Elements of the Appeal Package Mail Lists Mail Preparation: What to Do In-House; What to Do with a Mail House Social Media and Text-to-Give Newsletters -- Print and Electronic -- as Part of the Direct Response Program Websites Chapter 10 Telemarketing as a Relationship Building Tool The Law and Telephone Solicitation Volunteer Phone-a-thon Volunteer Phone-a-Thon Overview Volunteer Recruitment Orientation Managing the Process Phone and Mail Campaign Coordination Ad-Hoc Volunteer Call Professional Telephone Solicitation Campaigns Chapter 11 Special Event Fundraising, Cause-Related Marketing and Crowdfunding Special Events: Choosing the Event Implementing the Event Cause-Related Marketing Crowdfunding Chapter 12 Grants What Is a Grant? Government Grants and Contracts Foundations Foundation Research Project Development The Application Acknowledgment and Reporting Requirements Donor-Advised Funds Chapter 13 Planned Giving Defining Planned Giving Importance of Planned Giving Charitable Gift Instruments -- Ways of Giving Donor Education and the Planned Giving Program Planned Giving Committee Seminars Sample Marketing Plan for Charitable Gift Annuities Chapter 14 Capital and Endowment Campaigns Requirements for a Successful Campaign Chronological Steps for Success Building Endowments Institutional Differences Campaign Organization and Structure Chapter 15 Human Resources The Board of Directors The Resource Development Staff Volunteers Working with Consultants Chapter 16 Successful Fundraising in Large and Small Nonprofits What Every Fundraiser Should Monitor Decision-Making Small Shop Fundraising The Job -- and the Joy -- of Fundraising About the Authors Acknowledgements.

Print version record.