Current and emerging issues in the audiovisual industry / Mercedes Medina, Mónica Herrero, Alicia Urgellés.
Material type:
TextSeries: Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; ; volume 1.Publisher: London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2017Description: 1 online resourceContent type: - text
- computer
- online resource
- 9781119384632
- 111938463X
- 1119384656
- 9781119384656
- 9781119384663
- 1119384664
- 338.4/70705 23
- HD9999.C9472
New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / Mónica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés -- Monetizing in the Digital Era / Mónica Herrero -- Implementing Innovation Strategy / Mercedes Medina.
Includes bibliographical references and index.
Online resource; title from PDF title page (John Wiley, viewed February 15, 2017).
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