Profit-driven business analytics : a practitioner's guide to transforming big data into added value / Wouter Verbeke, Bart Baesens, Cristián Bravo.

By:

Verbeke, Wouter, 1983- [author.]

Contributor(s):

Material type: Text

TextSeries: Wiley and SAS business seriesPublisher: Hoboken, New Jersey : Wiley, [2018]Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119443179
1119443172
9781119286981
1119286980

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Profit-driven business analytics.DDC classification:

658.4/033 23

LOC classification:

HD30.215 .V47 2018eb

Online resources:

Wiley Online Library

Contents:

A Value-Centric Perspective Towards Analytics -- Analytical Techniques -- Business Applications -- Uplift Modeling -- Profit-Driven Analytical Techniques -- Profit-Driven Model Evaluation and Implementation -- Economic Impact.

Summary: Combining theoretical and technical insights into daily operations and long-term strategy, this step-by-step book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. -- Edited summary from book.

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Includes bibliographical references and index.

Online resource; title from PDF title page (John Wiley, viewed October 5, 2017).

Combining theoretical and technical insights into daily operations and long-term strategy, this step-by-step book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. -- Edited summary from book.

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Profit-driven business analytics : a practitioner's guide to transforming big data into added value / Wouter Verbeke, Bart Baesens, Cristián Bravo.

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