Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz.

Customer Strategies in the Face of New Technological, Social and Environmental Challenges / Gilles N'Goala -- Brand Practices Faced with Augmented Consumers / Nathalie Fleck, Laure Ambroise -- The Augmented Customer Relationship: the Increasing Importance of the Customer's Role / Sylvie Llosa, Lionel Nicod --Innovation Augmented by the Customer: From Ideation to Diffusion / Thomas Ruspil, Cyrielle Vellera, Andreas Munzel -- The Customer's Voice: Toward New Listening Tools / Andreas Munzel, Jessie Pallud, Daria Plotkina -- Redesigning the Customer's Role in a Connected World / Pauline Folcher, Sarah Mussol, Gilles N'goala -- The Augmented Customer Experience: Between Humanity and Robotization? / Régine Vanheems -- Designing Your Customer Experience / Florence Jacob -- Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives? / Eric Julienne, Maud Damperat, Romain Franck -- Engaging Reciprocity from the Complainant Customer in the Digital Age / Françoise Simon -- The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era / Mathieu Lajante -- Data Marketing for Customer Intimacy / Grégoire Bothorel, Virginie Pez-Pérard -- The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices / Caroline Lancelot-Miltgen, Aïda Mimouni Chaabane, Virginie Pez-Pérard -- The Legal Basis for a Data Economy Based on Trust / Isabelle Landreau -- Information Systems Security: Challenges, Vulnerabilities and Tools / Philippe Cohard -- Organizing the Augmented Customer Relationship / Isabelle Prim-Allaz, Pierre Volle.

Includes bibliographical references and index.

Print version record.

Online resource; title from PDF title page (John Wiley, viewed April 30, 2019).