Measurement in marketing : operationalization of latent constructs / Azza Frikha.

By:

Frikha, Azza [author.]

Material type: Text

TextPublisher: London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2019Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119671374
111967137X

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/3 23

LOC classification:

HF5415.2

Online resources:

Wiley Online Library

Contents:

Characteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary.

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Includes bibliographical references and index.

Online resource; title from PDF title page (John Wiley, viewed October 17, 2019).

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Measurement in marketing : operationalization of latent constructs / Azza Frikha.

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