Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, University of Nevada, Las Vegas, Timothy L. Sellnow, University of Central Florida, Matthew W. Seeger, Wayne State University.

Revised edition of the authors' Effective crisis communication, [2015]

Includes bibliographical references and index.

Acknowledgments -- The conceptual foundation -- Defining crisis communication -- Understanding crisis communication theory and practice -- The lessons and practical application -- Lessons on effective crisis communication -- Applying the lessons to produce effective crisis communication -- Lessons on managing crisis uncertainty effectively -- Applying the lessons for managing crisis uncertainty effectively -- Lessons on effective crisis leadership -- Applying the lessons for developing effective crisis leadership -- The opportunities -- Learning through failure -- Risk communication -- Responding to the ethical demands of crisis -- Inspiring renewal through effective crisis communication -- Index -- About the authors.