Corporate communication : a guide to theory and practice / Joep Cornelissen.

By:

Cornelissen, Joep [author.]

Material type: Text

TextPublisher: Thousand Oaks : SAGE, 2020Edition: SixthDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526491978
9781526491985

DDC classification:

658.45 COR

Summary: "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Prof. Ram Dayal Munda Central Library, IGNTU Amarkantak M.P. General Stacks	Business Management	658.45 COR (Browse shelf(Opens below))	Available		70102

"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.

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Corporate communication : a guide to theory and practice / Joep Cornelissen.

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